Saturday, March 15, 2014

Economic Laggards Face Pending Extinction

Economic Laggards Face Pending Extinction: Initiatives like Conscious Capitalism, Benefit Corporations, and Sr Richard Brandson’s, The B Team consist of businesses that are advocates for making profits while also improving the world.

Like all successful business ventures, these movements have been started by entrepreneurs – not economists. Left brained academics and bureaucrats continue to value the study of finance, business, and economics over the humanities, anthropology and other explorations of human behavior. Both are important, however it is in exactly those understudied fields – where empathy lies – that entrepreneurs and brands are finding their motivation and quickly re-shaping our world economy.

Sustainable Brands article posted by Company Man Studios after hosting my talk for Ad 2 Tampa Bay on Tuesday names this movement the ”The CVS Effect” and in it, Claire Sommer details how Apple, Disney and Chipotle have been making “decisions that buck the bottom-line mantra” following the CVS announcement that they would be removing tobacco products from their shelves.

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