On Social Marketing and Social Change

On Social Marketing and Social Change: "getting better at doing good" will take place in Clearwater
Why Social Marketing is so Important
Ayman El-Mohandes, MBBCh, MD, MPH,
Dean, College of Public Health, University of Nebraska Medical Center

Advancing (Disruptive) Social Innovation in Academic Settings
Erin Krampetz, MA
Co-Founder and Community Director, Ashoka U

Emerging Ideas in Commercial Marketing and Their Relevance for Social Marketing
Phillip Kotler, PhD
S.C. Johnson & Son Professor of International Marketing at the Kellogg School of Management, Northwestern University

The Creative Discipline of Social Marketing
Lynda Bardfield
Associate Director, Strategic Behavioral Communication, FHI360

Fostering Sustainable Behaviors: Community-based Social Marketing
Doug McKenzie-Mohr, PhD
McKenzie-Mohr & Associates


Interactive Collaboratories with featured presenters:

Teaching Social Marketing at George Washington University: Answers, Challenges & the Road Ahead Monique Turner, PhD

Teaching Social Marketing at Brighton Business School, Brighton, UK  Matthew Wood, MBA

Marketing Social Marketing as Organizational Behavior Change Mike Newton-Ward, MSW, MPH

Training International Conservation Leaders: Changing Behaviors One Community at a Time Brian Day, MS & Katherine McElhinny, MA, Rare Conservation

Pull Yourself Up by the Bootstraps: Social Marketing and the Oklahoma Ethos Robert John, PhD

The Transformational Potential of Short-Term Social Marketing Training Events Francois Lagarde, MA
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