Art Kleiner, (2003),"Core groups: a theory of power and influence for "learning" organizations", Journal
of Organizational Change Management, Vol. 16 Iss: 6 pp. 666 - 683
A local World Wildlife Fund (WWF) office in China, trying to stop the devastating effect of agriculture on the Yangtze River ecology, came up with the simple but brilliant idea of asking farmers why they planted the crops they planted. It turned out most of the farmers, new to the area, were not making money with rice and cotton; but they did not know about less destructive and more profitable alternatives like lotus, water chestnuts and fish farming. Enlisting the help of farmers and even local government officials, the WWF office led a campaign that made a significant difference to the region’s ecological and financial health. People throughout WWF have heard of this; it is a widely told example of what can be accomplished by a small group of decision-makers, even from relatively low in a hierarchy (Kleiner, 2001).
of Organizational Change Management, Vol. 16 Iss: 6 pp. 666 - 683
A local World Wildlife Fund (WWF) office in China, trying to stop the devastating effect of agriculture on the Yangtze River ecology, came up with the simple but brilliant idea of asking farmers why they planted the crops they planted. It turned out most of the farmers, new to the area, were not making money with rice and cotton; but they did not know about less destructive and more profitable alternatives like lotus, water chestnuts and fish farming. Enlisting the help of farmers and even local government officials, the WWF office led a campaign that made a significant difference to the region’s ecological and financial health. People throughout WWF have heard of this; it is a widely told example of what can be accomplished by a small group of decision-makers, even from relatively low in a hierarchy (Kleiner, 2001).
- Kleiner, A. (2001), 20 Questions for Target-driven Programs, World Wildlife, internal report 20, World Wildlife Fund for Nature Action Network, World Wildlife Fund, Zeist.
- Kleiner, A. (2002a), “Karen Stephenson’s quantum theory of trust”, Strategy & Business, 4th Quarter.
- Kleiner, A. (2002b), “Professor Chandler’s revolution”, Strategy & Business, 2nd quarter.
No comments:
Post a Comment
OK restart and I’m doing it right now, everything‘s gonna be clear as can be and if you have any questions get a change resolved immediately ... everybody’s got to carry their own weight I’m gonna make this happen; it’s gonna happen really fast!
Trust God
Thanks Jesus,hold on tight!